Mid-America Chapter of CMAA

COVID-19 Updates

We encourage all Club managers seeking input on best practices and responses happening across the country to visit the CMAA Connect Communities. There are daily updates and many shared communications from all 50 states.  The link may require you to sign in using your cmaa.org login credentials.


Serving Club Managers Since 1955

The Mid-America Chapter of CMAA was chartered in 1955, assisting managers and clubs within the Midwest community. The purposes of the Chapter are to provide education to persons connected with the management of clubs and other associations of similar character, to promote and encourage efficient and successful club management and to advance friendly and gratifying relations among its members. The national Club Management Association of America is the professional association for managers at the country's leading clubs. Membership in CMAA affords managers unparalleled resources, professional growth and the most extensive and well-respected certification program in the club industry.
The comprehensive Lifetime Professional Development program enables managers to be proficient in CMAA's Eleven Core Competency areas:
Conceptual Skills:

  1. Club Governance
    • Educates board on best practices; GM performance reviews; Board self-evaluation; strategic planning; club mission and vision; governance succession plan; board and committee orientation; roles and responsibilities; board goals and objectives; club elections and bylaws; promoted fiduciary duty; record retention; GM/COO role; meeting management; forecasts and explains club industry challenges.
  2. Interpersonal Skills
    • Transparency; active listener; timely and constructive feedback; tactful; self-aware; builds rapport; effective presenter; speed reads; diffuse conflicts; negotiates effectively; effective communicator; articulate; builds a network.
  3. Leadership
    • Personal strategic plan; self-improvement; time management; ethics;, critical thinking skills; change management; innovation; industry trends; diversity and respect; coaches; mentorship; delegation; empower others; core values; personal mission and vision; inspiring; motivation; collaborative; philanthropic; empathetic; role model; represents club brand.
Administrative Skills:
  1. Accounting, Finance, and Data Analytics
    • Understands financial standards; data analytics; annual audit; financial statements; budgeting; capital; data collection systems; forecasting; variance analysis; benchmarking; ratios; lease vs. buy; labor costs and compensation; communicates data; internal controls.
  2. External Governmental Influences
    • Compliance; legal concepts and requirements; applies applicable laws; safe and secure working environment; compensation laws; independent contractors; copyright, tax, health and safety laws; tax status; private status; federal forms; data protection and privacy; licensure; zoning; permitting; waterways.
  3. Human & Professional Resources
    • Employee policies; employee recruitment, selection, orientation, and onboarding; employee culture; compensation program; employee performance reviews; human resource strategy; succession planning; correction action plans; employer of choice; confidentiality; compliant.
  4. Membership & Marketing
    • Member and guest service management program; marketing principles; traditional and digital media; societal trends; publicity; public relations; membership retention and recruitment; societal preferences; situational analysis; marketing research.
Technical Skills:
  1. Facilities Management
    • Risk management, liability, and safety issues; maintenance; facility assessments; renovations; construction; reserve analysis; building permits; construction contracts; legal responsibilities of contracting parties; capital project communication; trends; plans for maintenance and capital projects.
  2. Food and Beverage
    • Food/beverage purchasing, receiving, storing, and inventory control; dining strategies; consistent food and service quality; F&B operating budget; forecast need and track monthly progress; responsible service of alcoholic beverages; food-related allergies; foodborne illnesses; recalls; understand F&B competitors; F&B laws; menu planning.
  3. Golf, Sports, Recreation and Wellness
    • Golf, wellness, sport, recreation, spa, fitness, aquatics, family and youth programming; conduit of trends; retail offerings; amenities are offered, efficiently managed, maintained and operated; facility infrastructure; amenity financial planning and operating budgets; sport emergency protocol; fairness in sport; working knowledge of sport; sport etiquette.
  4. Information Technology
    • Integrated technology; technology strategy; technology management; cybersecurity; back up and disaster recovery plans; reservation systems; member data management; software selection; planning for technology.

Additionally, CMAA has more club-specific resources available to enhance the operation of your club. If your general manager, assistant manager or other staff members are not actively involved in CMAA, please encourage them to contact CMAA today.